Nieslen is coming to the Internet.
I'm talking the Nielsen Media Research rating company. Which was founded by Arthur Nielsen in 1950.
Those of use that are older. Remember hear about these company. It is heard of as much as it used to be.
The Nielson company started out using 'diaries'. Yes, kids people actually recorded there TV habits in book for a company. Which was not very reliable for the company. People would forget what they watched at what time. As the years drawn on. Newer technicality they brought out set top boxes. Which was hook up to the telephone. It report back every time you turn on and off the time. Including what you watched the whole time. Yes, people let the big company's in to watch their every move.
In 2005 they added the ability to track your digital video recordings. Like TiVo devices.
There has been a few competitors showing up in last few years. Like comScore and Quantcast
Now Nielsen is problems with waves of people are moving to the internet more and more. The company is loosing clients because of the inability to track the active of people while on the internet.
Until NOW.
Rumors have it that Nieslon has already signed Facebook on to the new internet ratings system.
Facebook will send anonymous data to Nielson Media Research. Nielson will put the numbers together to sell to other companies. So those companies can better target the customers, US. So they can do a better job of tricking us into buying stuff that we really don't need.
Any one want a digital picture frame?
Those of use that are older. Remember hear about these company. It is heard of as much as it used to be.
The Nielson company started out using 'diaries'. Yes, kids people actually recorded there TV habits in book for a company. Which was not very reliable for the company. People would forget what they watched at what time. As the years drawn on. Newer technicality they brought out set top boxes. Which was hook up to the telephone. It report back every time you turn on and off the time. Including what you watched the whole time. Yes, people let the big company's in to watch their every move.
In 2005 they added the ability to track your digital video recordings. Like TiVo devices.
There has been a few competitors showing up in last few years. Like comScore and Quantcast
Now Nielsen is problems with waves of people are moving to the internet more and more. The company is loosing clients because of the inability to track the active of people while on the internet.
Until NOW.
Rumors have it that Nieslon has already signed Facebook on to the new internet ratings system.
Facebook will send anonymous data to Nielson Media Research. Nielson will put the numbers together to sell to other companies. So those companies can better target the customers, US. So they can do a better job of tricking us into buying stuff that we really don't need.
Any one want a digital picture frame?
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